These might be sequences in which the product is essential, leading to increased brand memory. Successful product placement requires a good fit with the media’s topic or substance. A mismatch may cause the audience...

The main challenge is to correctly determine the trailing stop distance so that it does not react to normal price fluctuations but triggers real, adverse price retracements for you. To achieve this, experts recommend stu...

Setting up a new issue market entails a wide range of responsibilities. Financial arrangements are formed for this purpose and take into consideration promoters’ equity, liquidity ratio, debt-equity ratio, etc. Equity s...

As a core concept in modern accounting, this provides the basis for keeping a company’s books balanced across a given accounting cycle. The basic accounting equation expresses the relationship between assets, liabi...