Communication Best Practices at Dell, General Electric, Microsoft, and Monsanto

Communication Best Practices at Dell, General Electric, Microsoft, and MonsantoHighlights successful communication practices at Dell, General Electric, Microsoft, and Monsanto. Through case studies of communication best practices at Dell, General Electric, Microsoft, and Monsanto, this book provides specific and powerful theories for leadership, marketing, and stockholder communication. Best practice limitations are also revealed in the cases of IBM, the Bumper Works, and Asea Brown and Boveri, where organizational learning, a

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